Marketing Psychological Process


Marketing Psychological Process（Masashi KOMURO, 2012）
Keywords：Attention, Interest, Search, Desire, Sympathize, Research, Comparison,
Examination, Memory, Identify, Action, Participation, Share, Spread, Cycle, PDCA

Marketing Psychological Process
  1. 【Cognition Stage】 Attention
  2. 【Cognition Stage】 Interest
  3. 【Affect Stage】 Search
  4. 【Affect Stage】 Desire , Sympathize
  5. 【Affect Stage】 Research , Comparison , Examination
  6. 【Affect Stage】 Memory , Identify
  7. 【Action Stage】 Action , Participation
  8. 【Action Stage】 Share , Spread