about KCG ： Komuro Consulting Group
Our Origin
１．Origin of the “KOMURO CG”（Masashi KOMURO, 2011）
● K ： KomuroCG
● O ： One
● M ： Method
● U ： Universal
● R ： Respect
● O ： Organization
● C ： Consulting
● G ： Group
Our Identity
１．Living and Working together in Harmony（Masashi KOMURO, 2011）
● Work/Life Integration
● Career and Personal Development
● Co-Creation
２．Respect Diversity（Masashi KOMURO, 2011）
● Gender and Sexual Diversity
● Age Diversity
● Racial Diversity
● Ethnic Diversity
● Religious Diversity
● Nationality Diversity
● Glocal Diversity
● Cultural Diversity
● Personality Diversity
● Valuing Diversity
● Physical and Mental Ability Diversity
３．Perpetual Quest for Perfection（Masashi KOMURO, 2011）
● Transcenders
● Dream Organization and Group
● Completely Novel Application and Content
● Innovative Product and Service
● Gee-whiz Hardware and Software
Our Symbols
| Blue Yellow Black ： The World’s Five Land Masses† Green Red † Asia, Europe, America, Africa, and Oceania |
 |
B Blue ： Peace, Trust, Cleanliness, Fair, Intelligence, etc.
Y Yellow ： Knowledge, Curiosity, Vivacity, Development, Freedom, etc.
B Black ： Ultimate, Mystery, Confidence, Fidelity, Tradition, etc.
G Green ： Happiness, Health, Hope, Nature, Environment, etc.
R Red ： bravery, Love, Fancy, Revolution, vibrancy, etc.
Our Tagline
◇ The Insatiable Quest for Special “ONE”（Masashi KOMURO, 2009）
◇ The Business for “YOU”（Masashi KOMURO, 2009）
◇ “OPEN” to All People from All Over The World（Masashi KOMURO, 2009）
◇ Japan as No.1 “AGAIN”（Masashi KOMURO, 2009）
◇ All Roads Lead to “SUCCESS”（Masashi KOMURO, 2009）
◇ Discover The “NEXT” Generation of Talent（Masashi KOMURO, 2009）
Our Individual and Group and Organization
１．The Four Most Important Elements of Group and Organization（Masashi KOMURO, 2010）
Keywords：Individual, Group, Organization, Elements, Role, Relationship
Boundary, Goal, Behavior, Structure, Role Behavior
Boundary, Goal, Behavior, Structure, Role Behavior
Our Organizational Form
１．Autonomous Distributed Collaboration-based Organization（Masashi KOMURO, 2010）
Keywords：Optimization, Autonomy, Distribution, Collaboration, Empowerment, Control
Leadership, Followership, Top-down, Middle-up, Middle-down, Bottom-up, HPWS
１－１．Societal Trends（Masashi KOMURO, 2010）Leadership, Followership, Top-down, Middle-up, Middle-down, Bottom-up, HPWS
Keywords：Societal, Trend, Organization, information, Government, Family
１－２．ADCO Features（Masashi KOMURO, 2010）
Keywords：Organization, Empowerment, Control, Role, Leader, Mini-Leader, Manager, Follower,
Top-down, Middle-up, Middle-down, Bottom-up, Leadership, Followership, Identity, Vision
Top-down, Middle-up, Middle-down, Bottom-up, Leadership, Followership, Identity, Vision
Our Business Method and Business System
１．SemiSelf Services（Masashi KOMURO, 2011）
※SemiSelf ： The appropriate division of roles between our clients and our consultants
Keywords：SemiSelf, Service Quality, Cost, The Appropriate Division of Roles
２．SemiSelf Services（Masashi KOMURO, 2011）※Support ： Pay Your Money ※Self ： Spend Your Time
Keywords：SemiSelf, Full Service, Full Self Service, Reach Your Optimum level of Cost
２－１．Case：R+STP+MM+I+C（Masashi KOMURO, 2011）
Keywords：Create New Values and Premiums, Research, STP, MM, Implementation, Control
２－２．Case：STP+Marketing Mix（Masashi KOMURO, 2011）
Keywords：Segmentation, Targeting, Positioning, Price, Place, Promotion, Product, 4 P’s
Customer Value, Customer Cost, Convenience, Communication, 4 C’s
２－３．Case：AIDMA or AIDA（Masashi KOMURO, 2011）Customer Value, Customer Cost, Convenience, Communication, 4 C’s
Keywords：Create New Values and Premiums, Attention, Interest, Desire, Memory, Action
Recognition stage, Emotional stage, Behavioral stage, Marketing
２－４．Case：Questionnaire（Masashi KOMURO, 2013）Recognition stage, Emotional stage, Behavioral stage, Marketing
Keywords：Questionnaire, Logic, Theory, Data, Formulation of Problem, Define concept,
Scaling, Sampling, Data Acquisition, Analysis of Data
２－５．Case：Eating and Drinking Establishments（Masashi KOMURO, 2011）Scaling, Sampling, Data Acquisition, Analysis of Data
Keywords：Create New Values and Premiums, Shopping, Cooking, Serving, Eating, Clearing
Our Lineup and Portfolio
１．Komuro Consulting Group Lineup（Masashi KOMURO, 2012）
Keywords：Consulting, Seminar, Workshop, Internship, Trainee, Partner, Web Platform,
100HP, 100EC, 333SNS, Marketing, Incubation, New Business Support
100HP, 100EC, 333SNS, Marketing, Incubation, New Business Support
２．Komuro Consulting Group Portfolio（Masashi KOMURO, 2012）
Keywords：Consulting, Seminar, Workshop, Internship, Trainee, Partner, Web Platform,
100HP, 100EC, 333SNS, Marketing, Incubation, New Business Support
100HP, 100EC, 333SNS, Marketing, Incubation, New Business Support
